Holistic Marketing Program

Time:

Customizable to individual client needs

Delivery Method:

Classroom or Virtual

Schedule:

Customizable to individual client needs

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An innovative, surprisingly simple and straight forward approach, this program prepares the media salesperson to uncover real business marketing challenges and to deliver strategic holistic marketing solutions against those challenges (leveraging both traditional and emerging platforms).
We will use stories, analogies and case studies to achieve objectives in this course. In this approach the learner will learn the fundamentals of the consumer purchase funnel and how they directly apply to where their product suite is most effective. The program is delivered over five modules which build off each other. There is also an optional sixth module available for sales managers and directors who wish to leverage a true coaching approach to ensure new behaviours are maintained as their team moves from the classroom to the field.
We customize all modules of the learning to meet your organization's unique and specific needs.

Modules:

  • 1 - Holistic Sales Approach
  • 2 - Consultative Selling
  • 3 - Digital Product Training
  • 4 - Needs Assessment
  • 5 - Social Selling
  • 6 - Coaching Mindset (for Sales Leaders)

    • Outcomes:

    For the Salesperson
  • They will learn to have meaningful, strategic marketing discussions and assessments with their clients.
  • They will get to the root of their client's true business marketing issues.
  • They will utilize their entire suite of marketing tactics, not just the ones they or their customers are the most familiar with.
  • They will increase their average sale size.
  • They will sell longer term solutions that actually address the true business marketing problems their customer faces.
  • They will reduce the cancellation rate of their clients campaigns.
  • They will become confident, competent and capable when interacting with their clients with a much greater comprehension of how to leverage their product suite.
  • Eliminates the need for your client to work with multiple media suppliers.
    • For the Publisher/Sales Organization
  • Create a repeatable and executable ongoing sales process.
  • Longer term contracts which assist in sales forecasting.
  • Improves employee retention.
  • Increases client satisfaction and retention.
  • Builds a trust relationship with your clients where they actually understand what results they are getting from their marketing investment.
    • For the Client
  • Delivers measure-able return on their marketing investment.
  • Facilitates long term relationships with a partner that speaks in a language that is easy to understand.